The Advantages of AI in Marketing
Many people worry that automation and AI will lead to widespread unemployment. It’s nothing new, really. In the 1800s, during the Industrial Revolution, others shared this anxiety, and the Luddites were seen destroying machines with sledgehammers as they went about their daily business.
There is little doubt that AI is already affecting marketing employment, especially in light of the significant buzz around the debut of ChatGPT. According to a study from the University of Pennsylvania, “19% of workers may see at least 50% of their tasks impacted.”
But the essential phrase in that sentence is “impacted.”
Marketing professionals that acquire the ability to use AI-powered solutions will experience improved campaign outcomes.
The AI technologies of today still have a ton of room for improvement. However, those that are already in place can greatly cut down on the time needed to perform activities and the effort required to complete more complicated ones, all while operating continuously without any interruption.
Top 5 AI Marketing Tools
The use of AI in marketing has been making headlines recently, mainly in the area of content creation.
In November 2022, OpenAI’s ChatGPT swept the globe and within weeks had amassed millions of users. Marketing teams were testing the tool’s capabilities by producing blog articles, coming up with campaign ideas, and even drafting emails.
Although content-related jobs are the current hot topic in AI, there are many other use cases that cut over different marketing specialties. We’ll go through 15 tools you can utilise right away to increase team productivity.
Price: $40 per month.
Best for: Generating ideas for new content.
What it does: With the exception of making a coffee run, Jasper.ai’s platform can do just about everything you’d think a smart writing assistant should be able to accomplish.
The simple interface of Jasper.ai may assist you in coming up with ideas, writing rough draughts, and editing finished pieces. They have templates for blogging, PPC, social media, and more.
Jasper.ai is a great tool for overcoming the blank page, but it does take practise to include prompts that produce the desired outcome.
Recall that Jasper is based on GPT-3, much like so many other AI content tools available on the market. It will only become better at writing spontaneously over time.
Artificial Intelligence Marketing Tools, 6Sense Revenue
Versions are available for free. You can inquire about pricing.
Targeting and prioritising accounts is best.
What it does: By using AI to analyse audience data, it may prioritise accounts and help concentrate resources by gaining visibility into anonymous buying team research.
Knowing who is truly wanting to change can transform marketing from a guessing game into a predictable pipeline when just a small portion of your total addressable market is buying at any given time.
Long a player in the intent data market, 6Sense now use AI to sift through the enormous volume of intent data and reveal useful insights. In this manner, your staff is concentrating on the most important tasks at any given time
Pricing: Free plans are available. Paid plans start at $19 a month.
Best for: Text parsing.
What it does: Connect your apps to automated workflows, saving your team time so you can focus on growth.
Zapier is made to assist you in growing your company by automating laborious processes. That can entail adding contacts to email lists and starting crucial workflows for marketers.
Additionally, Zapier can convert text-based input from emails, Slack messages, Tweets, or forms into data and provide straightforward answers. Zapier can significantly reduce manual effort, whether it is lead routing or routing hand raisers from a “Contact Us” page.
Price: Plans start at $119.95 per month.
Best for: Search Engine Optimization
What it does: Helps generate content and ensure your writing is optimized for SEO.
For managing keyword targeting for SEO and paid marketing, Semrush has long been a leading competitor. The SEO Writing Assistant (SWA), which incorporates AI, has been added, strengthening an already sophisticated platform.
What we adore: SWA does exactly what it claims. It’s like to having a private writing assistant who can make sure your writing is focused on getting the greatest search results.
Price: Pricing is available upon request.
Best for: Competitive Intelligence
What it does: Automatically gathers and organizes data from millions of sources to help you track industry trends.
Crayon has long been a pioneer in its industry, much as Semrush. In order to provide you a better competitive advantage, they recently integrated AI to help sort through millions of data points from sources all over the web.
The AI and machine learning technologies in Crayon make it easier to distinguish between relevant competitor data and irrelevant noise. It assists in keeping track of SEC filings, pricing modifications, messaging pivots, and more while condensing the crucial details into a manner that is simple to distribute.
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